The Banking, Financial Services and Insurance (BFSI) sector is undergoing a rapid transformation today. The changes in Digital world have a profound impact on financial institutions. Customers, particularly the GenY, want to use digital channels as their primary means of interacting with financial institutions and expect continuous customer engagement which has forced BFSI service providers to look at alternate operating models. Additionally the regulatory changes, diminishing profit margins and growth factors have added to the pressure.
Banks are facing competition from non-Banking players such as Google, PayPal, retailers, telecom providers and more. This trend is likely to increase in scope and intensity. These fast changing trends create tremendous challenges for Banks to retain their market position and customer base.
With over two decades of experience in offering innovative solutions for Retail Banking, Lending and Leasing, Cards, Asset and Wealth Management, Investment Banks, Stock Exchanges and Life / Non-Life Insurances, SMARTAPPS helps in directing the wind of these changes in the right direction by providing immense opportunities for offering better products, services and a superior customer experience.